Describes the design of an advertisement or promotion program to support the dynamics of L’eggs successful market entry.

Describes the design of an advertisement or promotion program to support the dynamics of L’eggs successful market entry.
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from
Stephen H. Stern
Source: Harvard Business School
19 pages.
Release date: 01 March, 1975. Prod #: 575090-PDF-ENG
L’eggs Products, Inc. (Summary) HBR case solution