Leland O’Brien Rubinstein Associates, Inc. (LOR), the profits from the sale of portfolio insurance to institutional investors, is trying to rebuild itself after the stock market crash of 1987 by getting new products to meet the unmet needs of equity investors . meet LOR proposes a new family of products, the so-called Super Trust, we trade a listed security and collateralized cart would buy put options on broad equity indices sell investors. The case examines the needs that were r … Read more »

Leland O’Brien Rubinstein Associates, Inc. (LOR), the profits from the sale of portfolio insurance to institutional investors, is trying to rebuild itself after the stock market crash of 1987 by getting new products to meet the unmet needs of equity investors . meet LOR proposes a new family of products, the so-called Super Trust, we trade a listed security and collateralized cart would buy put options on broad equity indices sell investors. The case examines the needs, the Super Trust Project and the institutional hurdles had to be overcome LOR has to bring this offer to market.
«Hide

from
Peter Tufano,
Barbara B. Kyrillos
Source: Harvard Business School
20 pages.
Release date: 06 June, 1994. Prod #: 294050-PDF-ENG
Leland O’Brien Rubinstein Associates, Inc.: Super Trust HBR case solution