Announced in December 2004, made the $ 1.75 billion acquisition of IBM’s PC division by Lenovo, China’s largest PC maker, headlines around the world. A relative upstart in the business division of the Lenovo acquired IBM, which invented the PC in 1981. While Lenovo was the most famous brand in China, it was virtually unknown in the rest of the world. In 2004, there were about 90% of sales of Lenovo from China, but with this great offer, Lenovo is aimed to become a global technology giant. As a new … Read more »

Announced in December 2004, made the $ 1.75 billion acquisition of IBM’s PC division by Lenovo, China’s largest PC maker, headlines around the world. A relative upstart in the business division of the Lenovo acquired IBM, which invented the PC in 1981. While Lenovo was the most famous brand in China, it was virtually unknown in the rest of the world. In 2004, there were about 90% of sales of Lenovo from China, but with this great offer, Lenovo is aimed to become a global technology giant. As a new company with 20,000 employees in 138 countries, Lenovo requires a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo was and development of products that supports this assertion. In January 2006, 13 months after the deal is announced and eight months after it closed, Lenovo is for the intense spotlight that would come in 2006 Olympic Winter Games in Turin, with the sponsorship of the February before. There she plans a Lenovo product line from bottom to top for the small and medium business space designed to introduce – a very bold and risky step as many observers
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John A. Quelch
Source: HBS Premier Case Collection
28 pages.
Release Date: 19, July 2006. Prod #: 507014-PDF-ENG
Lenovo: Building a Global Brand HBR case solution