Leo Burnett Co., Ltd. is a global advertising agency. The company is working with one of its largest customers, to launch a new line of hair care products in the Canadian and Taiwanese markets test in preparation for a global rollout. Normally, after a brand launch, the global brand center is responsible for the brand and future campaigns to the local office market turns. In this case, however, the introduction of the stamp was not successful. Team communication and team dynamics broke in re … Read more »

Leo Burnett Co., Ltd. is a global advertising agency. The company is working with one of its largest customers, to launch a new line of hair care products in the Canadian and Taiwanese markets test in preparation for a global rollout. Normally, after a brand launch, the global brand center is responsible for the brand and future campaigns to the local office market turns. In this case, however, the introduction of the stamp was not successful. Team communication and team dynamics broke in the last few months and the relations are strained. To make matters a number of clients and agency personnel changes that could threaten the stability of the team and the agency-client relationship. Global Account Director must decide whether to modify the expected decision, the global team structure to be one of the teams more autonomy, or whether to go to get a greater control of the central team. You must also recommend how to move forward with the brand and determine what changes are needed in the team structure or management.
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from
Joerg Dietz,
Fernando Olivera,
Elizabeth O’Neil
Source: Ivey Publishing
19 pages.
Release Date: 4 November 2003. Prod #: 903M52-PDF-ENG
Leo Burnett Co. Ltd.: Virtual Team Management HBR case solution