In the late 1970s, Walt Disney Corporation was looking to expand his business to Japan. Oriental Land Corp., representing the Japanese side of the negotiations and Walt Disney had to decide on a license agreement or a joint venture. The aim of this study is to investigate the real determinants, models and data of this investment choice. This case study is of value for governments and multinational companies who want to explore the best possible cooperation with a foreign partner. Based on … Read more »

In the late 1970s, Walt Disney Corporation was looking to expand his business to Japan. Oriental Land Corp., representing the Japanese side of the negotiations and Walt Disney had to decide on a license agreement or a joint venture. The aim of this study is to investigate the real determinants, models and data of this investment choice. This case study is of value for governments and multinational companies who want to explore the best possible cooperation with a foreign partner. Based on the law, the Japanese government intervened in the negotiations between the Oriental Land Corp. and Walt Disney on the form of the arrangement for Tokyo Disneyland. Thirty eight years later, it is useful to check the validity of their decisions and the arrangement benefited the project and the partners the most. This case study shows ex-post empirical evidence for this discussion. The efficacy and effectiveness of the law that the Japanese government can also intervene in question.
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Mitsuru Misawa
Source: University of Hong Kong
20 pages.
Release Date: 1 November 2012. Prod #: HKU988-PDF-ENG
Licensing arrangement or a joint venture (4): An ex-post Case Study Of Tokyo Disneyland HBR case solution