Examines how Life font (pseudonym), a multidivisional consumer packages goods company, a system for managing and measuring the impact of events developed in retail.

Examines how Life font (pseudonym), a multidivisional consumer packages goods company, a system for managing and measuring the impact of events developed in retail.
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from
F. Asis Martinez-Jerez,
Karim Fakhry
Source: Harvard Business School
24 pages.
Publication Date: Sep 19, in 2005. Prod #: 106005-PDF-ENG
Life Font: The Case for Retail Driver HBR case solution