In 1997, Lifeline Systems uses its services business to $ 32 million for 56% of total company revenues grow. More local hospital Lifeline programs switch their monitoring service to Lifeline Central, expanding the company’s customer base by 30%. Participants to invest in a new monitoring system to maintain its market leadership, the company decides about $ 11 million. At the end of 1998 Lifeline moved its corporate headquarters from Cambridge, MA to reduce S-Boston Real Estate … Read more »

In 1997, Lifeline Systems uses its services business to $ 32 million for 56% of total company revenues grow. More local hospital Lifeline programs switch their monitoring service to Lifeline Central, expanding the company’s customer base by 30%. Participants to invest in a new monitoring system to maintain its market leadership, the company decides about $ 11 million. At the end of 1998 Lifeline moved its corporate headquarters from Cambridge, MA to suburban Boston to reduce real estate costs. Changes in the senior care industry also spell growth: Employers interested providing senior care referral as an employee benefit, cuts in Medicare result in less home care by nurses and Lifeline forms strategic partnerships with the American Red Cross and assisted living community developer.
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from
H. Kent Bowen,
Marilyn E. Matis
Source: Harvard Business School
7 pages.
Publication Date: Feb 17, 1999. Prod #: 699 038 PDF-ENG
Lifeline Systems, Inc. (B) HBR case solution

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