Linear Air is founded in an air taxi start-up to take advantage of the emergence of Very Light Jets, the new technology, the cost of jet cuts to take take over about 40%. Air taxis could make use of the 5400 smaller regional airports in the U.S., potentially revolutionize air travel. But the resulting air-taxi industry does not yet exist, and there are competing notions of what the industry should look like. The founder must assess what target customer segments, which busine … Read more »

Linear Air is founded in an air taxi start-up to take advantage of the emergence of Very Light Jets, the new technology, the cost of jet cuts to take take over about 40%. Air taxis could make use of the 5400 smaller regional airports in the U.S., potentially revolutionize air travel. But the resulting air-taxi industry does not yet exist, and there are competing notions of what the industry should look like. The founders have what customer segments to assess goal of using that business model, how to promote the development of the industry ecosystem, and in a broader sense, as you help shape the industry, so they do not develop a highly competitive structure similar to the existing airline industry.
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from
Mary Tripsas,
Davin Chow,
Adam Prewett,
Kevin Yttre
Source: Harvard Business School
26 pages.
Release Date: 31, January 2008. Prod #: 808107-PDF-ENG
Linear Air: Creating the Air Taxi Industry HBR case solution