These cases describe the common direct mail practice of examination of a sample of names rented from a list in order to decide whether to rent (and roll-out) the entire list. Students must decide how to test many names and how many rounds to test before they perform on the roll-out decision. The cases are designed to support a class exercise in which student teams conduct simulated tests and rollouts. In the “economic elite” case economic parameters so that each team provided … Read more »

These cases describe the common direct mail practice of examination of a sample of names rented from a list in order to decide whether to rent (and roll-out) the entire list. Students must decide how to test many names and how many rounds to test before they perform on the roll-out decision. The cases are designed to support a class exercise in which student teams conduct simulated tests and rollouts. In the “economic elite” case economic parameters so that each team receives a dollar profit for the exercise.
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Phillip E. Pfeifer
Source: Darden School of Business
4 pages.
Publication Date: Aug 15, 2001. Prod #: UV2921-PDF-ENG
List Testing Exercise: Economic Selection HBR case solution

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