In mid-2012 Lit Motors both engineering and design prototypes had created and implemented the first customer tests of less than $ 750,000 investment. Lit Motors founder had, Daniel Kim to design and make the company an efficient electric two-wheel vehicle is started. The company had the designs for the key technologies required refined and had a working prototype, an understanding of manufacturing processes are used, and a list of required components. They also had a prototype design … Read more »

In mid-2012 Lit Motors both engineering and design prototypes had created and implemented the first customer tests of less than $ 750,000 investment. Lit Motors founder had, Daniel Kim to design and make the company an efficient electric two-wheel vehicle is started. The company had the designs for the key technologies required refined and had a working prototype, an understanding of manufacturing processes are used, and a list of required components. They also had a design prototype, which she had used to make his own tests to establish and reactions to the price level. At this point, management was aiming to raise $ 15M to get closer to production prototypes, but they had sufficiently proved both the manufacture and the market demand? How could they address the next hurdles in relation to the development of partnerships, supply chain management and go-to-market strategy?
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from
Thomas R. Eisenmann,
Alex Godden
Source: Harvard Business School
25 pages.
Release Date: 10 December 2012. Prod #: 813079-PDF-ENG
Lit Motors HBR case solution