Dr. Reddy’s Foundation (DRF) was established to focus on offering education and livelihood programs in India. The case deals with innovative program called DRF Livelihood Advancement Business School (LABS), under which training programs are conducted to update the skills of the underprivileged, semi-educated and unemployed youth. These programs develop specific and marketable technical and work-related skills and provide entry-level jobs on the target group. The LABS program fills an i … Read more »

Dr. Reddy’s Foundation (DRF) was established to focus on offering education and livelihood programs in India. The case deals with innovative program called DRF Livelihood Advancement Business School (LABS), under which training programs are conducted to update the skills of the underprivileged, semi-educated and unemployed youth. These programs develop specific and marketable technical and work-related skills and provide entry-level jobs on the target group. The LABS program fills an important gap between employers and potential demand for qualified young employees who may not have training, skills, credibility or access to such jobs. The case describes DRF entry into this particular niche sector and the difficulties it faced along the way. The case also analyzes the following aspects of the LABS program: monitoring systems and processes; partnership formed relationships to expand its presence and reach the target group; challenges to ensure fair wages and qualification concerns the youth differently-abled and possible future directions for the program .
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Amit Gupta,
Amita Joseph
Source: Ivey Publishing
18 pages.
Release Date: 22 November 2012. Prod #: W12326-PDF-ENG
Livelihood Advancement Business School HBR case solution

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