Living PlanIT is a start-up company that has developed an innovative new business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other models for green or smart cities that are variations on a massive real estate development project are. The main economic engine driving Living PlanIT’s model assumed a partner channel strategy from the high-tech industry. The case … Read more »

Living PlanIT is a start-up company that has developed an innovative new business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other models for green or smart cities that are variations on a massive real estate development project are. The main economic engine driving Living PlanIT’s model assumed a partner channel strategy from the high-tech industry. The case shows how the Living PlanIT business model of the original vision of Lewis and Hutchinson developed a radical transformation of the construction industry to a go-to-market partnership model with the property as a “showroom” for developing sustainable urban technology – a 3000000000000 USD global market over the next 20 years. Living PlanIT developed its first project was a new city PlanIT Valley, outside of Porto, Portugal. The company has clarified its vision and is in the implementation phase, the move involves fundraising, signing up channel partners and negotiating various problems with the Portuguese government for its pilot project. Success in PlanIT Valley in a strong market position as the world population and the increasing demand for new cities, especially in developing countries like China and India to translate.
Topics: urban development, Economic development, business models, technological innovation, construction, real estate, high technology and entrepreneurship Products
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from
Robert G. Eccles,
Amy C. Edmondson,
Susan Thyne,
Tiona Zuzul
Source: Harvard Business School
29 pages.
Release Date: 8 February 2010. Prod #: 410081-PDF-ENG
Living PlanIT HBR case solution

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