Discusses the development and operation of a small production and mail order companies do $ 3 million in sales. LL Bean is working in violation of the most prudent commercial principles, but it is profitable and growing.

Discusses the development and operation of a small production and mail order companies do $ 3 million in sales. LL Bean is working in violation of the most prudent commercial principles, but it is profitable and growing.
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from
Frank L. Tucker
Source: Harvard Business School
13 pages.
Release date: 01 November, 1965. Prod #: 366013-PDF-ENG
L.L. Bean, Inc. HBR case solution