The fall of 2004 brought exciting news to field, the headquarters of the Texas Southwest Airlines love. Delta Airlines, one of the main contenders Southwest announced that they drastically reduce service from the nearby Dallas / Fort Worth International (DFW) airport, reducing the number of flights per day from 250 to only 21 Gary Kelly, Southwest newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest best capitalize on Delta retreat? When Kelly’s … Read more »

The fall of 2004 brought exciting news to field, the headquarters of the Texas Southwest Airlines love. Delta Airlines, one of the main contenders Southwest announced that they drastically reduce service from the nearby Dallas / Fort Worth International (DFW) airport, reducing the number of flights per day from 250 to only 21 Gary Kelly, Southwest newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest best capitalize on Delta retreat? When Kelly saw Southwest had several options to pursue new business opportunities. The first was that Delta canceled flights from Love Field service. A second possibility was to encourage members of Congress to repeal the Wright Amendment restricted the Southwest flight offers from Love Field. An alternative to fight for the repeal of the Wright Amendment was to Southwest, the lease 18 gates that Delta had left DFW. Kelly carefully considered his options. Now was the time to call his lobbyists?
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from
Felix Oberholzer-Gee,
Dennis Yao,
Libby Cantrill,
Patricia Wu
Source: Harvard Business School
10 pages.
Release date: 30 January 2007. Prod #: 707470-PDF-ENG
Lobbying for love? Southwest Airlines and the Wright Amendment HBR case solution