This case deals with the acquisition of International Business Machines (IBM) Lotus Development Corporation. The (A) case sets out some of the strategic issues in the software industry as well as a brief history of IBM, Lotus, and their respective CEO, Louis Gerstner and Jim Manzi. Issues of strategic and cultural fit can be analyzed. The (A) case ends a speech to Lotus employees, which provides an opportunity for the students role play with Louis Gerstner beginning. The (B) case is the text … Read more »

This case deals with the acquisition of International Business Machines (IBM) Lotus Development Corporation. The (A) case sets out some of the strategic issues in the software industry as well as a brief history of IBM, Lotus, and their respective CEO, Louis Gerstner and Jim Manzi. Issues of strategic and cultural fit can be analyzed. The (A) case ends a speech to Lotus employees, which provides an opportunity for the students role play with Louis Gerstner beginning. The (B) case, the text of the speech was actually Gerstner and can be analyzed in terms of content, delivery and purpose. The (C) case covers some issues around post-merger integration.
«Hide

from
Joseph Harder,
Tak Kato
Source: Darden School of Business
9 sides.
Publication Date: Apr 18, 2000. Prod #: UV3171-PDF-ENG
Louis Gerstner and Lotus Development (A) HBR case solution

[related_post themes="flat"]