Lululemon athletica should shut down its Internet sales presence, so that only an informative website? Chip Wilson, founder of lululemon athletica has noticed that Internet sales have grown more slowly than sales outlets. Faced with whether to invest $ 250,000 to an appropriate online presence that would suit his store presence, Wilson asks what to do. This is the sixth in a series of seven lululemon athletica cases relating. Decision with the Real-Time Analysis Tools Other cases i … Read more »

Lululemon athletica should shut down its Internet sales presence, so that only an informative website? Chip Wilson, founder of lululemon athletica has noticed that Internet sales have grown more slowly than sales outlets. Faced with whether to invest $ 250,000 to an appropriate online presence that would suit his store presence, Wilson asks what to do. This is the sixth in a series of seven lululemon athletica cases relating. Decision with the Real-Time Analysis Tools Other events in the series are:. 906M36, 906M37, 906M38, 906M39, 906M40 and 906M42
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from
Eric A. Morse,
Ken Mark
Source: Ivey Publishing
2 pages.
Release Date: 12 May, 2006. Prod #: 906M41-PDF-ENG
lululemon athletica: Internet sales HBR case solution