Major League Soccer (MLS) has entered sports arena, the U.S. “Big League”. This case checked their early years. Students must determine the basic business model in the context of the MLS changes in the fan acceptance of soccer in the United States. A comparison should be made with the experience of the North American Soccer League. Pupils have made progress in each of the MLS of its early seasons. Several new (1998) Questions for MLS for further discussion included student. The ult … Read more »

Major League Soccer (MLS) has entered sports arena, the U.S. “Big League”. This case checked their early years. Students must determine the basic business model in the context of the MLS changes in the fan acceptance of soccer in the United States. A comparison should be made with the experience of the North American Soccer League. Pupils have made progress in each of the MLS of its early seasons. Several new (1998) Questions for MLS for further discussion included student. The crucial question is whether MLS can successfully long term. His
«Hide

from
Stephen A. Greyser,
Kirk Goldman
Source: Harvard Business School
11 pages.
Publication Date: Dec 16, 1998. Prod #: 599023-PDF-ENG
Major League Soccer – 1996-1998: Well, later … Never? HBR case solution

[related_post themes="flat"]