How Apple, MakerBot Industries offered its first product in the form of a kit. Could create enthusiasts who wanted to build their own 3D printer and enter the brave new world of personal fabrication each object in their minds, as long as it was no bigger than a coffee cup. The founders of MakerBot – Bre Pettis, Adam Mayer, and Zach Smith – were to bring each passionate about affordable 3D printing to the masses. In addition, they would not betray their commitment to open technology and open inno … Read more »

How Apple, MakerBot Industries offered its first product in the form of a kit. Could create enthusiasts who wanted to build their own 3D printer and enter the brave new world of personal fabrication each object in their minds, as long as it was no bigger than a coffee cup. The founders of MakerBot – Bre Pettis, Adam Mayer, and Zach Smith – were to bring each passionate about affordable 3D printing to the masses. In addition, they would not betray their commitment to open technology and open innovation. Above all, they wanted to make their 3D printer understandable and modifiable by users. They did this by making every aspect of their 3D printer “hardware and software open and adaptable. Through the creation of Thingaverse.com (a universe of things) could upload an expanding army of MakerBot enthusiasts to share and modify a growing range 3D objects including toys, small inventions, medical devices and even architectural models. Which advantages MakerBot has to give strategy of openness How was MakerBot for future battles in the emerging personal manufacturing industry with Hewlett-Packard and other positions? Finally, as MakerBot in turn a unique research project in a strong idea attracts venture fund of Jeff Bezos, the New York Times and venture capitalists?
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from
Ruth Gilleran,
Erik Noyes
Source: Babson College
17 pages.
Release Date: 1 January 2013. Prod #: BAB706-PDF-ENG
MakerBot: challenges in building a new industry HBR case solution

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