The developer of a simple, inexpensive, locally produced rain water harvesting system addressing the social marketing issues in the underdeveloped market of rural Kenya. The advantages of the product are obvious, but the poverty and rooted traditions create significant and unique marketing challenges.

The developer of a simple, inexpensive, locally produced rain water harvesting system addressing the social marketing issues in the underdeveloped market of rural Kenya. The advantages of the product are obvious, but the poverty and rooted traditions create significant and unique marketing challenges.
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from
Sebastian Herrmann,
Glenn Brophey,
Denyse Lafrance-Horning
Source: Ivey Publishing
10 pages.
Publication Date: Jul 21, 2009. Prod #: 909A15-PDF-ENG
Making Waves in rural Kenya HBR case solution