Electronic commerce can be defined as an online exchange of value between an organization and its partners, employees and customers, with the lack of geographical and temporal restrictions. Until 1994, proprietary networks were almost the only channel for e-commerce, in the early and mid-1990s made the development of the World Wide Web companies consider another means to reach customers, employees and partners: the Internet. A model shows the process and structural components of the e-commerce … Read more »

Electronic commerce can be defined as an online exchange of value between an organization and its partners, employees and customers, with the lack of geographical and temporal restrictions. Until 1994, proprietary networks were almost the only channel for e-commerce, in the early and mid-1990s made the development of the World Wide Web companies consider another means to reach customers, employees and partners: the Internet. A model shows the process and structural components of e-commerce over the Internet (as well as “intranets” and “extranets”). Managerial issues for the success of e-commerce are: technical problems, such as the development of security features, infrastructure and future platforms for electronic commerce, societal issues, including privacy and social benefits and losses, economic issues, legal and regulatory issues, behavior problems, such as the social benefits of shopping, Early Adopter characteristics and end-user satisfaction and organizational and management issues. In the electronic world, clients still want to be spoiled, just in a different way.
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from
Andrew Urbaczewski,
Leonard M. Jessup,
Bradley C. Wheeler
Source: Business Horizons
12 pages.
Publication Date: Sep 15, 1998. Prod #: BH033-PDF-ENG
Manager primers in Electronic Commerce HBR case solution

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