Manville Corp. ‘s executives are surprised when Japanese government officials advised them not to go forward with their plan to add to sell a cancer warning label on diatomaceous earth (DE) in Japan. The International Agency for Research on Cancer has determined that a component of DE is probably carcinogenic, and Manville was willing to modify their labels and safety data sheets and assemble a communications effort to inform the customers of the cancer warning. Now Manville senior ma … Read more »

Manville Corp. ‘s executives are surprised when Japanese government officials advised them not to go forward with their plan to add to sell a cancer warning label on diatomaceous earth (DE) in Japan. The International Agency for Research on Cancer has determined that a component of DE is probably carcinogenic, and Manville was willing to modify their labels and safety data sheets and assemble a communications effort to inform the customers of the cancer warning. Manville executives are now told that it was “culturally inappropriate” to go with this plan in Japan.
«Hide

from
Lynn Sharp Paine,
Sarah B. Gant
Source: Harvard Business School
5 pages.
Release Date: 14 February 1994. Prod #: 394 116 PDF-ENG
Manville Fiber Glass Group Corp. (C) HBR case solution

[related_post themes="flat"]