A new line of “chilled ready meals” has to major technological breakthroughs in the food-processing was developed by Maple Leaf Consumer Foods. In the (A) case in this four-part series, is the Vice President (VP) for innovation and development of the brand calling a meeting to finalize ambitious plans to launch.

A new line of “chilled ready meals” has to major technological breakthroughs in the food-processing was developed by Maple Leaf Consumer Foods. In the (A) case in this four-part series, is the Vice President (VP) for innovation and development of the brand calling a meeting to finalize ambitious plans to launch.
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from
Terry H. German,
Michael R. Pearce,
Diane Silva
Source: Ivey Publishing
17 pages.
Release Date: 6 April 2011. Prod #: W11076-PDF-ENG
Maple Leaf Simply Fresh (A) HBR case solution

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