The mayor of one of the largest tourist destination cities in Canada has to decide how the media who treat a large outcry newspaper story in which eight former employees at the local, popular aquatic zoo, the zoo threw his animals followed for the treatment of severe cruelty. His first reaction was seen by many as too smooth and abetting the Marine Park, which is perceived an important source of revenue for the city. Although he is not an expert on animal welfare, it is his task to make the intere … Read more »

The mayor of one of the largest tourist destination cities in Canada has to decide how the media who treat a large outcry newspaper story in which eight former employees at the local, popular aquatic zoo, the zoo threw his animals followed for the treatment of severe cruelty. His first reaction was seen by many as too smooth and abetting the Marine Park, which is perceived an important source of revenue for the city. Although he is not an expert on animal welfare, it is his duty, the interests of all stakeholders of the city, including those who are now represented angry about the alleged mistreatment of animals in the park. He does not want his constituents to see him as an apologist of the park.
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Michael Sider
Ahn Hoang
Source: Ivey Publishing
4 pages.
Release Date: 23 May 2013. Prod #: W13211-PDF-ENG
Marineland and the mayor HBR case solution

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