Marketing managers are often asked to make recommendations to implement cost for or against programs that money. Before spending are made, managers want to ensure that they. Getting a return on their investment One way of assessing this is by calculating the break-even point. In this sense, we introduce the concept of break-even analysis and show how it is used to perform marketing decisions. This analysis helps the students the possibility of the proposed fixed and variable … Read more »

Marketing managers are often asked to make recommendations to implement cost for or against programs that money. Before spending are made, managers want to ensure that they. Getting a return on their investment One way of assessing this is by calculating the break-even point. In this sense, we introduce the concept of break-even analysis and show how it is used to perform marketing decisions. This analysis helps the students, the feasibility of the proposed fixed and variable marketing expenditures, the feasibility of permanent price changes and the feasibility of introducing a new product. The note gives students a basis for analyzing marketing cases, as well as providing an analytical structure and procedures for the conclusion of a marketing plan. The note is accompanied calculate the sample problems, prefabricated Excel models to break through a free Excel spreadsheet and charts and graphs to help the visualization of the results contains.
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from
Thomas Steenburgh,
Jill Avery
6 pages.
Release Date: 04 February 2010. Prod #: 510080-PDF-ENG
Marketing Analysis Toolkit: Break Even Analysis HBR case solution