Marketing tactics such as pricing, advertising, product placement and all decisions to help entrepreneurs with a need for their products or services. What managers rarely realize, however, is that the marketing decisions they primarily to increase sales and market share have a great impact on society as a whole and thus make significant ethical implications. These seven caselets that cover a variety of topics (including “Article half the truth”, “creative interview tactics” and “tru … Read more»

Marketing tactics such as pricing, advertising, product placement and all decisions to help entrepreneurs with a need for their products or services. What managers rarely realize, however, is that the marketing decisions they primarily to increase sales and market share have a great impact on society as a whole and thus make significant ethical implications. These seven caselets that. A variety of topics (including “Article half the truth”, “creative interview tactics” and “truthfully represent your company,” among others) cover, the ethical implications of decision-making in the marketing arena
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R. Edward Freeman,
Jacki Fritz,
Jenny Mead
Source: Darden School of Business
9 sides.
Publication Date: Apr 19, 2010. Prod #: UV5276-PDF-ENG
Marketing and Ethics HBR case solution

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