It is reported that Gillette’s ‘Shave India’ campaign has been a great hit, the company decided to start shipping their ‘Excellence Series’ razor sharp against the stubble in order to promote this new campaign. This is a great way to promote your new campaign by letting people know your product or company has something new and different to offer.
In one case study, sales from one product line were affected by an advertisement that did not correctly convey the message of the campaign. The message did not make the appropriate effort to make the customer aware of the entire campaign.
After seeing this example, Gillette designed the ad to be stronger, more professional, and targeted for their ‘Shave India’ campaign. They hired an outside marketing agency to create a better message.
The agency created an ad that is now on display at Gillette’s website ‘shaveindia.com’. The message of the ad shows the potential of the Excellence Series Razor Sharp Against the Stubble to give customers a long-lasting and sharp shave. Customers who view the ad to learn how Gillette’s ‘Shave India’ campaign has made such a difference.
The next case study we will look at relates to Gillette’s ‘Shave India’ campaign. One of the greatest problems is getting customers to trust a new product or company by having them advertise to their friends. It is always easier to do this with social media sites, so instead of sending the same kind of direct email to customers who are on the ‘List’ they have ‘Shave India’ sent to them.
Another great benefit is that you will get to have your friends come back to your site and check out what you have to offer. It will be much easier to entice them to visit your website by having your friends feel like you have done a great job on the ‘List’ by including them on the list. So now your friends see that your company is available for business, and they may want to check it out.
Another great example of this campaign involves the ‘Prospectus’ which gives the features of the new ProVent Razor Sharp Against the Stubble. In this case study the company used another type of advertisement to go along with their ‘Shave India’ advertisement. This ad featured a description of the new ProVent Razor Sharp Against the Stubble, and the added benefit of being able to purchase it with cash for shipping.
With this example, you can see the success of Gillette’s ‘Shave India’ and their ability to promote their new campaign. The “Prospectus” ad features the new blade design of the ProVent in its “Up Close and Personal” fashion.
One of the key benefits of using this type of advertisement to market your new campaign is that it helps you reach your target audience. Instead of advertising to a group of people that already have an interest in the products or services that you offer, you can now market directly to people who do not have a direct interest but can still benefit from the product.
When used in conjunction with other advertising that is currently marketing to your target audience, this new type of advertisement is a big help in promoting your campaign by simply sharing your message with those who don’t have an interest in your products. But they can still benefit from the product that you are marketing. by purchasing it.