An elementary treatment of all aspects of the marketing strategy. Intended to supplement case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note.

An elementary treatment of all aspects of the marketing strategy. Intended to supplement case discussions in the early stages of an introductory marketing course. A rewritten version of an earlier note.
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E. Raymond Corey
21 pages.
Release Date: 1 July 1999. Prod #: 500005-PDF-ENG
Marketing Strategy – An Overview HBR case solution

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