Management of a resort hotel near Palm Springs is the review of the hotel’s power nine months after opening and planning a marketing strategy for the year 1980. Of particular importance is the strategy that assume during the shoulder and off-seasons when the demand for the product is low. If the hotel itself to stay in the summer when other big hotels are closed in the area open? Attempts to stimulate demand summer negate the hotel’s efforts to develop a five-star rating to win? Twelve pages of exhibits include d … Read more »

Management of a resort hotel near Palm Springs is the review of the hotel’s power nine months after opening and planning a marketing strategy for the year 1980. Of particular importance is the strategy that assume during the shoulder and off-seasons when the demand for the product is low. If the hotel itself to stay in the summer when other big hotels are closed in the area open? Attempts to stimulate demand summer negate the hotel’s efforts to develop a five-star rating to win? Twelve pages of exhibits include data on the use of hotel in the area, and the operating costs and revenues for Rancho Las Palmas.
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Christopher H. Lovelock
Source: Harvard Business School
21 pages.
Release date: 01 February, 1981. Prod #: 581084-PDF-ENG
Marriott Rancho Las Palmas Resort HBR case solution