The case describes the journey of Gilles Morel, the VP of Mars Central Europe as he tries to build a culture of innovation within the organization. It is clear that the challenge is not simply about building the infrastructure and systems. it’s also about getting people to commit to Mars “innovation agenda. Gilles Morel How to make innovation everyone’s job?

The case describes the journey of Gilles Morel, the VP of Mars Central Europe as he tries to build a culture of innovation within the organization. It is clear that the challenge is not simply about building the infrastructure and systems. it’s also about getting people to commit to Mars “innovation agenda. Gilles Morel How to make innovation everyone’s job?
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from
Cyril Bouquet,
Julian Birkinshaw,
Ken Mark
Source: IMD
15 pages.
Publication Date: Feb 23, 2010. Prod #: IMD703-PDF-ENG
Mars, Incorporated: building an innovation system HBR case solution

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