The Marsh chain of supermarkets in the market is challenged by the entry of Indianapolis Meijer Supercenters. Marsh must decide how to select, price, promote and to hold merchandise its products and the loyalty of its customers to maintain profitability.

The Marsh chain of supermarkets in the market is challenged by the entry of Indianapolis Meijer Supercenters. Marsh must decide how to select, price, promote and to hold merchandise its products and the loyalty of its customers to maintain profitability.
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from
Raymond R. Burke
Source: Harvard Business School
6 pages.
Publication Date: Oct 18, 1994. Prod #: 595 039 PDF-ENG
Marsh Supermarkets, Inc. (B): The occurrence of Meijer Supercenters HBR case solution