Analyzes Marshall Field’s efforts, a mass market retailing in the late 19th Century Chicago to develop. Examines Chicago’s expansion in the 1860s and in this context, such as field striking out on his own to build a retail and wholesale. Focuses on the efforts of Field and his partner Levi Manager for the construction of a large regional and later a national market for their business and distribution of significant financial, business and strategic challenges they face. This case analyzes ho … Read more »

Analyzes Marshall Field’s efforts, a mass market retailing in the late 19th Century Chicago to develop. Examines Chicago’s expansion in the 1860s and in this context, such as field striking out on his own to build a retail and wholesale. Focuses on the efforts of Field and his partner Levi Manager for the construction of a large regional and later a national market for their business and distribution of significant financial, business and strategic challenges they face. This case is analyzed, such as field and its partners a strong, meaningful brand built for the company.
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Nancy F. Koehn
Source: Harvard Business School
31 pages.
Release Date: 02 February, 2001. Prod #: 801 349 PDF-ENG
Marshall Field’s Department Store and the Rise of the HBR case solution