CEO Kelly Browne wrestles with the design of a new compensation system, cooperation and cross-selling to promote the new strategy for the support of their company. Marshall Gordon International, a global public relations (PR) company, has recently expanded its range of services board positioning, which requires much more teamwork, superior client interaction and more strategically-minded advisors than their traditional public relations efforts include. The CEO is under pressure to find a compensation … Read more »

CEO Kelly Browne wrestles with the design of a new compensation system, cooperation and cross-selling to promote the new strategy for the support of their company. Marshall Gordon International, a global public relations (PR) company, has recently expanded its range of services board positioning, which requires much more teamwork, superior client interaction and more strategically-minded advisors than their traditional public relations efforts include. The CEO is pressurized, a remuneration system that retain and motivate the company rated PR consultant to attract new talent, and get all the professionals aligned behind the new strategy to find help.
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from
Heidi K. Gardner,
Kerry Herman
Source: Harvard Business School
15 pages.
Release Date: 5th May 2011. Prod #: 411038-PDF-ENG
Marshall & Gordon: Designing an Effective Compensation System (A) HBR case solution