CEO Kelly Browne wrestles with the design and roll-out a new compensation system, cooperation, to promote the new strategy for the support of their company. Marshall Gordon International, a global public relations (PR) company, has recently expanded its range of services board positioning, which requires much more teamwork, superior client interaction and more strategically-minded advisors than their traditional public relations efforts include. The “B” case focuses on the selection of … Read more »

CEO Kelly Browne wrestles with the design and roll-out a new compensation system, cooperation, to promote the new strategy for the support of their company. Marshall Gordon International, a global public relations (PR) company, has recently expanded its range of services board positioning, which requires much more teamwork, superior client interaction and more strategically-minded advisors than their traditional public relations efforts include. The “B” case focuses on the selection of the company needs to worry about roll-out, including how aspects of the consultants to measure the performance, which performance management systems and processes in order to support the compensation system, and who should decision rights on consultants’ variable compensation.
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from
Heidi K. Gardner,
Kerry Herman
Source: Harvard Business School
4 pages.
Release Date: 24, May 2011. Prod #: 411099-PDF-ENG
Marshall & Gordon: designing an effective compensation system (B) HBR case solution

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