MasterCard has to decide whether the sponsorship of the World Cup and other soccer events to renew in light of a 100% increase in sponsorship fee and a strategic realignment of MasterCard. A rewritten version of an earlier case.

MasterCard has to decide whether the sponsorship of the World Cup and other soccer events to renew in light of a 100% increase in sponsorship fee and a strategic realignment of MasterCard. A rewritten version of an earlier case.
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from
David J. Arnold,
David Lane
Source: Harvard Business School
21 pages.
Publication Date: Oct 22, 1999. Prod #: 500036-PDF-ENG
MasterCard International: World Cup Football Sponsorship HBR case solution