Examines Mavesa response to the liberalization of foreign trade in 1989. The consumer goods company that had a large scale vertically integrated, completely revamps its business strategy in the 1990s.

Examines Mavesa response to the liberalization of foreign trade in 1989. The consumer goods company that had a large scale vertically integrated, completely revamps its business strategy in the 1990s.
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from
Robert E. Kennedy,
Brian P. Irwin
Source: Harvard Business School
15 pages.
Publication Date: Jan 15, 2000. Prod #: 700041-PDF-ENG
Mavesa (A): Business Strategy Amid Economic and political unrest HBR case solution

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