Summarizes the events, decisions, and results of the company during the period 1986 to 2002. The main issues relate to the financial goals of Maytag during this time, his inability to reach them, and the most likely reasons for such failure. Maytag seemed both strategy formulation and strategy implementation are suffering problems. The structural development of the industry did not not make the task easier for Maytag strategy in this period. The open question is how Maytag would fare in the f … Read more »

Summarizes the events, decisions, and results of the company during the period 1986 to 2002. The main issues relate to the financial goals of Maytag during this time, his inability to reach them, and the most likely reasons for such failure. Maytag seemed both strategy formulation and strategy implementation are suffering problems. The structural development of the industry did not not make the task easier for Maytag strategy in this period. The open question is how Maytag would happen in the future and what you should do its executives.
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Suzanne Allen,
Stephen Allen
Source: Babson College
13 pages.
Release Date: 04 December, 2003. Prod #: BAB047-PDF-ENG
Maytag Corp. – 2002 HBR case solution

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