McDonalds, one of the world’s strongest and best-known brands, intends to continue its “world’s best quick service restaurant experience” to extend brand in the hospitality industry by offering a hotel in Illinois. One industry observer examines the hotel venture positioning options, and the McDonalds brand extension into a different product class.

McDonalds, one of the world’s strongest and best-known brands, intends to continue its “world’s best quick service restaurant experience” to extend brand in the hospitality industry by offering a hotel in Illinois. One industry observer examines the hotel venture positioning options, and the McDonalds brand extension into a different product class.
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from
Mark Vandenbosch,
Ken Mark
Source: Ivey Publishing
12 pages.
Release Date: 13 December 2002. Prod #: 902A21-PDF-ENG
McDonalds and the hospitality industry HBR case solution