Describes the operating system of McDonald’s, the world’s most successful fast-food chain. The case has not asked for a decision focus, it is designed for use with Burger King Corp. students are designed to compare the operating systems of the two fast-food hamburger chains. A careful analysis detects the subtle and not so subtle differences between the two operating systems of these two companies selected.

Describes the operating system of McDonald’s, the world’s most successful fast-food chain. The case has not asked for a decision focus, it is designed for use with Burger King Corp. students are designed to compare the operating systems of the two fast-food hamburger chains. A careful analysis detects the subtle and not so subtle differences between the two operating systems of these two companies selected.
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from
W. Earl Sasser, Jr.,
David C. Rikert
Source: Harvard Business School
15 pages.
Release date: 01 December, 1980. Prod #: 681044-PDF-ENG
McDonalds Corp. (Summary) HBR case solution

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