McDonalds is trying to learn from a successful response to Greenpeace campaign Amazon deforestation to make its supply chain social and environmental responsibility.

McDonalds is trying to learn from a successful response to Greenpeace campaign Amazon deforestation to make its supply chain social and environmental responsibility.
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from
Ray A. Goldberg,
Jessica Droste Yagan
Source: HBS
25 pages.
Release Date: 02 March 2007. Prod #: 907 414 PDF-ENG
McDonalds Corp.: Managing a Sustainable Supply Chain HBR case solution