Announce the McDonald’s executives want to start a dollar menu in the fall of 2002. Students must evaluate the potential impact of this menu on restaurant sales and the sale of McDonald’s Value Meals.

Announce the McDonald’s executives want to start a dollar menu in the fall of 2002. Students must evaluate the potential impact of this menu on restaurant sales and the sale of McDonald’s Value Meals.
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Mark Parry
Source: Darden School of Business
13 pages.
Publication Date: Feb 11, 2004. Prod #: UV2941-PDF-ENG
McDonald’s: The hamburger price war HBR case solution