In 1998, MD Foods, a Denmark-based dairy cooperative, for growth opportunities with which they located in the north of Europe retail dairy products would be looking for suppliers. The options considered included expansion in existing markets, entering new markets, or growing through alliances and product innovation. Shown the experience of the company’s UK subsidiary that consolidated in the food retail, where the supplier of choice was more difficult. Product … Read more »

In 1998, MD Foods, a Denmark-based dairy cooperative, for growth opportunities with which they located in the north of Europe retail dairy products would be looking for suppliers. The options considered included expansion in existing markets, entering new markets, or growing through alliances and product innovation. Shown the experience of the company’s UK subsidiary that consolidated in the food retail, where the supplier of choice was more difficult. Product and service innovation was the key to survival.
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from
Ray A. Goldberg,
Carin-Isabel Knoop,
Cate Reavis
Source: Harvard Business School
22 pages.
Release Date: 10 December 1998. Prod #: 599052-PDF-ENG
MD Foods Amba HBR case solution