In February 1998, developer Ted Leonard and Charlie Sexton try to acquire and develop a large apartment buildings place in Maryland, north of Washington, DC trying to financing and government approvals to win a new type of product for the market develop, based on the “New Urbanism” commandments of their architects Andres Duany. You must convince their bankers, city officials, and the local agents and developers that their traditional neighborhood development plan social and e … Read more »

In February 1998, developer Ted Leonard and Charlie Sexton try to acquire and develop a large apartment buildings place in Maryland, north of Washington, DC trying to financing and government approvals to win a new type of product for the market develop, based on the “New Urbanism” commandments of their architects Andres Duany. You must convince their bankers, city officials, and the local agents and developers that their traditional neighborhood development plan is socially and economically sensible.
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from
Arthur I sail,
William J. Poorvu
Source: Harvard Business School
20 pages.
Release Date: 02 February, 1998. Prod #: 898074-PDF-ENG
Meadowlands HBR case solution

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