In a five-year effort, trying to influence public health policy in Japan, the Health Industry Manufacturers Association (HIMA). In 1993, HIMA mobilized planned in response to the fears of the Japanese government sent the U.S. medical device industry. The case describes how to secure HIMA leveraged external pressure from the U.S. government to grant exemptions from new rules to push for improvements in the Japanese product approval process and avoid deep cuts in reimbursement rates for m … Read more »

In a five-year effort, trying to influence public health policy in Japan, the Health Industry Manufacturers Association (HIMA). In 1993, HIMA mobilized planned in response to the fears of the Japanese government sent the U.S. medical device industry. The case describes how HIMA leveraged external pressure from the U.S. government to secure exemptions from new rules to push for improvements in the Japanese product approval process, and deep cuts in reimbursement prices for medical devices in Japan in 1994 to avoid in 1996. HIMA against new price reduction pressures and recognizes that its external pressure strategy is proving increasingly inadequate. A rewritten version of an earlier case.
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Michael D. Watkins
Source: Harvard Business School
17 pages.
Publication Date: Jun 30, 2004. Prod #: 904018-PDF-ENG
Medical Technology Industry and Japan (A) HBR case solution