The President of the MEM Co., Inc. is the assessment of the proposed introduction of a new line of men’s toiletries. He must decide the best distribution channels and the size of the product advertising budget.

The President of the MEM Co., Inc. is the assessment of the proposed introduction of a new line of men’s toiletries. He must decide the best distribution channels and the size of the product advertising budget.
«Hide

from
John A. Quelch
Source: Harvard Business School
16 pages.
Release date: 01 May in 1981. Prod #: 581154-PDF-ENG
MEM Co., Inc. HBR case solution