MercadoLibre.com, eBay’s Latin American partner needs to decide how far she was going to eBay’s practice offers “free listing days” and discounted special function days to follow. Did you find this type of promotion wise given MercadoLibre.com ‘s customer base, revenue expectations and the position in the Latin American market?

MercadoLibre.com, eBay’s Latin American partner needs to decide how far she was going to eBay’s practice offers “free listing days” and discounted special function days to follow. Did you find this type of promotion wise given MercadoLibre.com ‘s customer base, revenue expectations and the position in the Latin American market?
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from
F. Asis Martinez-Jerez,
Joshua Bellin,
James Dillon
Source: Harvard Business School
17 pages.
Publication Date: Feb 13,, 2006. Prod #: 106057-PDF-ENG
MercadoLibre.com HBR case solution