Merck’s efforts to track changes in the pharmaceutical industry to adapt. The main challenges include the adaptation of Merck internally focused, science-led culture to a more open environment, has become increasingly important in the marketing performance. Examines Merck’s efforts to the external changes, without adapting its intrinsic values ​​and the ability of architecture.

Merck’s efforts to track changes in the pharmaceutical industry to adapt. The main challenges include the adaptation of Merck internally focused, science-led culture to a more open environment, has become increasingly important in the marketing performance. Examines Merck’s efforts to the external changes, without adapting its intrinsic values ​​and the ability of architecture.
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from
Clark Gilbert,
Ratna Sarkar
Source: Harvard Business School
26 pages.
Publication Date: May 04,, 2005. Prod #: 805079-PDF-ENG
Merck: Conflict and Change HBR case solution

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