This mini-case is one of 10 written in a series illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup based in San Francisco, which made sustainable design principles has been a driving force of their strategy. Unlike other companies, but distributes its products method on performance, price and aesthetics, health and the environment are simply built into the design from the beginning. Backed by venture capital and successful selling throu … Read more »

This mini-case is one of 10 written in a series illustrate the business benefits companies realize through adopting sustainable business strategies. Method is a successful startup based in San Francisco, which made sustainable design principles has been a driving force of their strategy. Unlike other companies, but distributes its products method on performance, price and aesthetics, health and the environment are simply built into the design from the beginning. Backed by venture capital and successful sales on target nationwide, provides a process model of what ultimately will be common practice and strategy.
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from
Andrea Larson,
Jeff York
Source: Darden School of Business
4 pages.
Publication Date: Jan 29, 2007. Prod #: UV0812-PDF-ENG
Method: Sustainable Design for the Home as Corporate Strategy HBR case solution

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