MicroFridge, a five-year, $ 12 million company in Sharon, Massachusetts, develops and markets a unique, compact combination refrigerator and microwave. All of the manufacturing is done for them by Sanyo in various places overseas. The founder and president believes the potential market for his product is an estimated 5 million homes in the “home away from home” market.

MicroFridge, a five-year, $ 12 million company in Sharon, Massachusetts, develops and markets a unique, compact combination refrigerator and microwave. All of the manufacturing is done for them by Sanyo in various places overseas. The founder and president believes the potential market for his product is an estimated 5 million homes in the “home away from home” market.
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from
Norman A. Berg,
James Weber
Source: Harvard Business School
18 pages.
Release date: 05 August 1994. Prod #: 395027-PDF-ENG
MicroFridge HBR case solution

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