The group product manager for Xbox Canada on its marketing plan for the product to work for the second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 on the market. The Group Product Manager Global Briefing must present his plan on the Microsoft. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.

The group product manager for Xbox Canada on its marketing plan for the product to work for the second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 on the market. The Group Product Manager Global Briefing must present his plan on the Microsoft. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.
«Hide

from
Michael R. Pearce,
Tanya Mark
Source: Ivey Publishing
31 pages.
Release date: 07 November 2003. Prod #: 903A23-PDF-ENG
Microsoft Canada: Xbox marketing HBR case solution

[related_post themes="flat"]