Examines some of the economic and political compromises that are looking for a company to have to be negotiated affect the industrial structure. The setting is the emerging personal computer software industry in the People’s Republic of China (PRC) in 1993. Microsoft has to locate its software products for use in the PRC. This localization can be performed either in-house by Microsoft, or may be terminated at the local software providers. Examines the costs and benefits of full integration and market conditions … Read more »

Examines some of the economic and political compromises that are looking for a company to have to be negotiated affect the industrial structure. The setting is the emerging personal computer software industry in the People’s Republic of China (PRC) in 1993. Microsoft has to locate its software products for use in the PRC. This localization can be performed either in-house by Microsoft, or may be terminated at the local software providers. Examines the costs and benefits of full integration and transaction market conditions. Furthermore, the “attack” problem, where assets for a particular partnership is created to be created.
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Tarun Khanna
Source: Harvard Business School
18 pages.
Publication Date: Feb 13, 1995. Prod #: 795115-PDF-ENG
Microsoft in the People’s Republic of China – 1993 HBR case solution

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